{"id":3523,"date":"2021-06-28T16:16:37","date_gmt":"2021-06-28T14:16:37","guid":{"rendered":"https:\/\/i-toile.com\/?p=3523"},"modified":"2021-06-28T16:16:38","modified_gmt":"2021-06-28T14:16:38","slug":"les-tendances-dachat-post-covid-19","status":"publish","type":"post","link":"https:\/\/i-toile.com\/en\/blog\/ecrans-digitaux\/les-tendances-dachat-post-covid-19\/","title":{"rendered":"Les tendances d’achat post covid-19"},"content":{"rendered":"
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\u00c0 la suite de la pand\u00e9mie du covid-19, les tendances d\u2019achat ont \u00e9volu\u00e9s. La pand\u00e9mie n\u2019a fait qu\u2019acc\u00e9l\u00e9rer des tendances qui existaient d\u00e9j\u00e0. Les commer\u00e7ants doivent recr\u00e9er le sentiment de s\u00e9curit\u00e9 sans alt\u00e9rer l\u2019exp\u00e9rience d\u2019achat afin de reconstruire la satisfaction client.<\/p>\n\n\n\n

Le digital est donc plus que jamais la solution. Les consommateurs aimeront toujours fl\u00e2ner dans les magasins. Dans le pr\u00eat-\u00e0-porter, la part de march\u00e9 du retail physique diminue certes mais elle atteint toujours environ 85 % alors que celle de l\u2019e-commerce tourne entre 13 % et 15 % selon les instituts de recherche. Les points de vente physique ne peuvent toutefois plus se contenter de pr\u00e9senter des produits dans des rayons mal \u00e9clair\u00e9s et tristes comme un jour sans pain. Les points de vente devront \u00eatre plus attrayants et plus modernes en proposant des solutions digitales comme l\u2019encaissement mobile et les \u00e9crans de Smart Signage. La collecte et le traitement des donn\u00e9es r\u00e9colt\u00e9es aupr\u00e8s des shoppers permettront de leur proposer des offres adapt\u00e9es \u00e0 leurs go\u00fbts, \u00e0 leurs besoins et \u00e0 leurs attentes.<\/p>\n\n\n\n

Les enseignes vont \u00e9galement devoir marier leurs magasins physiques avec leurs sites d\u2019e-commerce. Et les contenus diffuser dans les magasins doivent \u00eatre pertinents. 4 tendances \u00e9mergent du point de vente du futur :<\/p>\n\n\n\n

\n
  1. QR <\/strong><\/span>Code<\/span><\/strong> <\/span><\/em>:<\/span> le retour de ce code QR qui eu du mal \u00e0 se faire une place au cours de la derni\u00e8re d\u00e9cennie mais qui, en vue de la situation sanitaire, est de plus en plus populaire car il permet d\u2019acc\u00e9der \u00e0 des informations en ne touchant que son smartphone.<\/li><\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    \n

    2. <\/strong>Click & collect<\/strong> <\/span>: c\u2019est LA solution que beaucoup de commer\u00e7ants ont utilis\u00e9s afin de continuer \u00e0 travailler durant le confinement. Il permet de commander sur internet et de venir retirer sa commande en magasin. Ce drive 2.0 permet aux personnes de gagner un temps incroyable.<\/p>\n<\/div><\/div>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure><\/div>\n\n\n\n
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    3. Borne de commande interactive<\/strong> <\/span>: cette borne devient un classique dans la restauration rapide et dans les cin\u00e9mas ou nous pouvons commander \u00e0 manger ou nos places \u00e0 travers une borne interactive et qui gr\u00e2ce au paiement sans contact est de plus en plus pl\u00e9biscit\u00e9. Mais les bornes interactives peuvent \u00eatre \u00e9galement un plus pour les concessionnaires de voitures, ou les clients peuvent visualiser la voiture en temps r\u00e9el avec les options souhaiter. Cette solution s’expand chez les designer, d\u00e9corateurs, pompes fun\u00e8bres,\u2026 Le choix se fait plus facilement gr\u00e2ce \u00e0 l\u2019efficacit\u00e9 et au gain de temps.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    4. Les cabines d\u2019essayages virtuelles <\/span><\/strong>: plusieurs enseignes l\u2019ont d\u00e9j\u00e0 adopt\u00e9s dans certaines de leurs boutiques comme Mango, H&M, Victoria\u2019s secret. L\u2019essayage est plus rapide, plus simple et plus ludique. Cependant il ne permet pas de v\u00e9rifier si le v\u00eatement \u00ab tombe bien \u00bb ou encore la mati\u00e8re de celui-ci.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure><\/div>\n<\/div><\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Les enseignes vont \u00e9galement devoir marier leurs magasins physiques avec leurs sites d\u2019e-commerce. Et les contenus diffuser dans les magasins doivent \u00eatre pertinents.<\/p>","protected":false},"author":2,"featured_media":3524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,6,7],"tags":[11,12,9,10],"class_list":["post-3523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-visuel","category-ecrans-digitaux","category-web","tag-achat","tag-consommation","tag-covid","tag-tendance"],"yoast_head":"\nLes tendances d'achat post covid-19 - Fabricant de mobilier digitaux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/i-toile.com\/en\/blog\/ecrans-digitaux\/les-tendances-dachat-post-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances d'achat post covid-19 - Fabricant de mobilier digitaux\" \/>\n<meta property=\"og:description\" content=\"Les enseignes vont \u00e9galement devoir marier leurs magasins physiques avec leurs sites d\u2019e-commerce. 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