{"id":3557,"date":"2021-08-03T15:54:27","date_gmt":"2021-08-03T13:54:27","guid":{"rendered":"https:\/\/i-toile.com\/?p=3557"},"modified":"2021-08-30T17:04:01","modified_gmt":"2021-08-30T15:04:01","slug":"bien-preparer-sa-rentree-2021","status":"publish","type":"post","link":"https:\/\/i-toile.com\/en\/blog\/ecrans-digitaux\/bien-preparer-sa-rentree-2021\/","title":{"rendered":"Bien pr\u00e9parer sa rentr\u00e9e 2021"},"content":{"rendered":"
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Ecran d\u2019affichage dynamique et interactif<\/span><\/strong> <\/h2>\n\n\n\n
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Installer un ou plusieurs \u00e9crans de ce type au sein d\u2019un\u00a0magasin<\/strong>\u00a0permet de b\u00e9n\u00e9ficier de nombreux avantages auquel chaque responsable d\u2019un \u00e9tablissement dans le domaine du retail devrait porter attention. La diffusion d\u2019\u00e9l\u00e9ments non statiques permet dans un premier temps d\u2019am\u00e9liorer l\u2019exp\u00e9rience client des personnes se rendant en magasin et de faits, avoir une am\u00e9lioration significative des performances de celui-ci.<\/p>\n<\/div>\n\n\n\n

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  • Augmentation du trafic gr\u00e2ce \u00e0 une meilleure exposition<\/em><\/li><\/ul>\n\n\n\n

    Tout d\u2019abord l\u2019installation d\u2019un ecran en vitrine du point de vente va attirer l\u2019\u0153il du consommateur et pousser ce dernier \u00e0 entrer dans l\u2019\u00e9tablissement. En effet, 83% des interrog\u00e9s trouvent que les \u00e9crans et les contenus diffus\u00e9s suscitent la curiosit\u00e9 et attire l\u2019attention. L\u2019installation d\u2019un \u00e9cran digital permet ainsi d\u2019augmenter le trafic de la boutique avec parfois une hausse de 60% pour certains magasins.<\/p>\n\n\n\n

    • Am\u00e9lioration du panier d\u2019achat<\/em><\/li><\/ul>\n\n\n\n

      L\u2019int\u00e9gration de dispositif d\u2019affichage dynamique en boutique<\/strong>permet avant tout d\u2019avoir un meilleur impact sur l\u2019esprit et l\u2019attention de la client\u00e8le. 75% des visiteurs se souviennent d\u2019une communication sur \u00e9cran contre 44% pour un affichage traditionnel selon un sondage IPSOS. Cette attention de la client\u00e8le peut pousser \u00e0 l\u2019achat et ainsi augmenter le chiffre d\u2019affaires de l\u2019enseigne avec une augmentation moyenne des ventes de 24%.<\/p>\n<\/div>\n\n\n\n

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      • R\u00e9tention des clients dans votre boutique<\/em><\/li><\/ul>\n\n\n\n

        Alors que l\u2019affichage dynamique en magasin<\/strong>\u00a0apporte des avantages certains sur le chiffre d\u2019affaires, il apporte \u00e9galement une source de r\u00e9tention de la client\u00e8le pour qu\u2019elle poursuive et ach\u00e8ve leurs achats. En quelques chiffres, 29% des clients affirment qu\u2019ils quittent un magasin pour celui d\u2019un concurrent si le temps d\u2019attente leur semble trop long. Face \u00e0 ce probl\u00e8me, les \u00e9crans d\u2019affichage dynamique ou\/et interactifs permettent de r\u00e9duire ce sentiment d\u2019attente. Parmi les interrog\u00e9s, 79% d\u00e9clarent que l\u2019affichage dynamique ou interactif diminue la sensation d\u2019attente et on estime que l\u2019affichage dynamique dans la file d\u2019attente permet d\u2019augmenter le panier moyen des clients avec une augmentation de 400% de leur panier d\u2019achat.<\/p>\n\n\n\n

        • L\u2019image de marque<\/em><\/li><\/ul>\n\n\n\n

          Avoir des \u00e9crans dynamiques ou\/et interactifs en boutique permettra aux clients d\u2019avoir la perception de votre enseigne que vous aurez choisi de lui donner. Quoi de mieux qu\u2019utiliser une exp\u00e9rience sensorielle afin que ceux-ci se rappelle de vous. Le dynamique comme l\u2019interactif attisera la curiosit\u00e9 de vos prospects.<\/p>\n\n\n\n

          .<\/p>\n<\/div>\n<\/div>\n\n\n\n

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          Vid\u00e9os publicitaires <\/span><\/strong> <\/h2>\n\n\n\n
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          Toutes les \u00e9tudes de ces derni\u00e8res ann\u00e9es tendent \u00e0 le montrer, la jeune g\u00e9n\u00e9ration dispose d’une\u00a0dur\u00e9e d’attention tr\u00e8s limit\u00e9e. C’est pourquoi,\u00a0pour la toucher, les marques doivent miser sur des formats publicitaires pertinents et percutants. Ils ont aussi tendance \u00e0 bien accepter la publicit\u00e9 digitale, tant que celle-ci est bien pens\u00e9e. Et c’est particuli\u00e8rement vrai en ce qui concerne la publicit\u00e9 vid\u00e9o. Pas tr\u00e8s \u00e9tonnant puisque l’on sait que\u00a0les 15-35 ans sont les plus grands consommateurs de vid\u00e9os, particuli\u00e8rement en ligne, au quotidien. Mais encore faut-il miser sur une publicit\u00e9 vid\u00e9o qui fonctionne. <\/span><\/p>\n\n\n\n

          En 2020, la vid\u00e9o est rest\u00e9e le\u00a0format le plus performant sur les r\u00e9seaux sociaux.\u00a0Ce format est port\u00e9 par les plateformes de diffusion. D\u2019un c\u00f4t\u00e9,\u00a0Youtube\u00a0est particuli\u00e8rement actif. En France, 46 millions d\u2019utilisateurs se rendent chaque mois sur YouTube. La plateforme a permis aux marques d\u2019augmenter leur notori\u00e9t\u00e9 de 14\u00a0% en 2020. <\/span><\/p>\n\n\n\n

          Autrement dit, la vid\u00e9o est per\u00e7ue principalement comme un moyen de communiquer avec le public, de maintenir l’image de la marque et enfin comme un outil de vent <\/span><\/p>\n<\/div>\n\n\n\n

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          \"shooting<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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          Site web <\/span><\/strong> <\/h2>\n\n\n\n
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          Le site web\u00a0s\u2019inscrit dans les habitudes de consommation<\/strong>\u00a0de la majorit\u00e9 des Fran\u00e7ais. Il vous permettra d\u2019\u00eatre sur la m\u00eame longueur d\u2019onde que ces derniers, tout en leur proposant un format qu\u2019ils ont apprivois\u00e9 et qui les rassure. Ce pourquoi avoir un site internet est devenu crucial en 2021.<\/span><\/p>\n\n\n\n

          Avoir un site internet d\u2019entreprise est g\u00e9n\u00e9rateur de confiance aupr\u00e8s de ses clients. Aux yeux des gens, avoir\u00a0un site web signifie que<\/strong>\u00a0l\u2019entreprise est s\u00e9rieuse et dynamique,\u00a0<\/strong>qu\u2019elle a cr\u00e9\u00e9 le site pour exposer ses services et produits \u00e0 ses clients et que cette derni\u00e8re s\u2019implique pour eux \u00e0 travers le contenu qu\u2019elle publie.<\/span><\/p>\n\n\n\n

          Cette confiance est d\u2019autant plus\u00a0renforc\u00e9e par le design utilis\u00e9<\/strong>\u00a0pour votre site web. De plus, \u00eatre pr\u00e9sent sur Internet c\u2019est \u00eatre visible aux yeux du monde entier. Qui dit visibilit\u00e9 dit cr\u00e9dibilit\u00e9 dit confiance. Avoir un site internet en 2021 vous permettra d\u2019attirer de nouvelles personnes, de cibler votre audience et d\u2019attiser leur curiosit\u00e9 gr\u00e2ce \u00e0 la cr\u00e9ation de contenu<\/strong>. De plus,\u00a0qui dit contenu, dit r\u00e9f\u00e9rencement naturel<\/strong>\u00a0!\u00a0Travailler son r\u00e9f\u00e9rencement naturel permettra de faire monter votre site<\/strong>\u00a0sur les moteurs de recherche gr\u00e2ce \u00e0 l\u2019utilisation de mots-cl\u00e9s, entre autres\u00a0!<\/span><\/p>\n\n\n\n

          Un site internet vous permet \u00e9galement de faire la passerelle vers\u00a0vos r\u00e9seaux sociaux, et vice-versa\u00a0!\u00a0Un bon moyen pour vous donner de la visibilit\u00e9 multicanal. De plus, n\u2019oubliez pas d\u2019inclure le lien de vos r\u00e9seaux sur votre site. En faisant correspondre vos plateformes digitales entre elles \u00e0 l\u2019aide de\u00a0repost<\/em>, de contenu, etc. vous les mettrez, naturellement et simplement en avant\u00a0tout en attirant du monde !<\/span><\/p>\n<\/div>\n\n\n\n

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          R\u00e9seaux sociaux <\/span><\/strong> <\/h2>\n\n\n\n
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          Les r\u00e9seaux sociaux doivent \u00eatre utilis\u00e9s comme un levier marketing ind\u00e9niable. Cette crise sanitaire n\u2019a fait que conforter la pr\u00e9sence des r\u00e9seaux sociaux dans notre quotidien. Les\u00a0r\u00e9seaux sociaux\u00a0sont en effet devenus un\u00a0canal de communication\u00a0rapide et instantan\u00e9. Ils permettent de cibler des clients potentiels, de les fid\u00e9liser et m\u00eame de recruter son futur personnel.<\/p>\n<\/div>\n\n\n\n

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          \"telephone<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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          • Cibler sa client\u00e8le<\/em><\/li><\/ul>\n\n\n\n

            Les r\u00e9seaux sociaux dans le marketing digital sont devenus plus qu\u2019une plateforme de discussion.En choisissant avec soin les contenus \u00e0 diffuser, il est possible d\u2019apporter les r\u00e9ponses que les consommateurs recherchent. C\u2019est ce qui les attire sur la page d\u2019une marque. C\u2019est la raison pour laquelle, certaines marques collaborent avec des agences de publicit\u00e9 qui ont pour vocation de promouvoir leur image en ligne. Ce qu\u2019elles souhaitent c\u2019est surtout d\u2019optimiser leur trafic avec des contenus cibl\u00e9s, pour un meilleur r\u00e9sultat. Ces d\u00e9marches apportent \u00e9galement des garanties aux clients \u00e0 la recherche de r\u00e9ponses.<\/p>\n\n\n\n

            Les informations publi\u00e9es sur les pages des r\u00e9seaux sociaux ont une grande importance pour les abonn\u00e9s. Si elles sont cibl\u00e9es, les internautes souhaiteront en apprendre davantage sur votre entreprise, les services et les produits que vous proposez.<\/p>\n\n\n\n

            • G\u00e9n\u00e9rateur de visibilit\u00e9 pour l\u2019entreprise<\/em><\/li><\/ul>\n\n\n\n

              L\u2019autre avantage des r\u00e9seaux sociaux dans le marketing digital c\u2019est sa capacit\u00e9 \u00e0 produire un retour sur investissement \u00e0 moindre co\u00fbt. Beaucoup de marques ont tendance \u00e0 recourir aux services des professionnels en gestion de trafic, pour gagner plus de likes, de partages et de followers. Pour avoir plus de visibilit\u00e9s sur la toile, il est indispensable pour les marques d\u2019avoir une page ou un compte en leur nom. Cela permet aux cibles de les trouver plus facilement. L\u2019utilisation des r\u00e9seaux sociaux doit compl\u00e9ter les strat\u00e9gies marketing d\u00e9j\u00e0 mises en place, qui se consacrent sur leur site officiel. L\u2019objectif est de g\u00e9n\u00e9rer de plus en plus de trafic pour augmenter son taux de conversion.<\/p>\n<\/div>\n\n\n\n

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              • Image de marque et CA boost\u00e9s avec les r\u00e9seaux sociaux<\/em><\/li><\/ul>\n\n\n\n

                En dix ans, les r\u00e9seaux sociaux ont connu un essor consid\u00e9rable. Leur croissance \u00e9tait ph\u00e9nom\u00e9nale, gr\u00e2ce \u00e0 leur rapidit\u00e9, leur instantan\u00e9it\u00e9 et leur simplicit\u00e9. Les utilisateurs appr\u00e9cient surtout leurs caract\u00e8res intuitifs, sans mode d\u2019emploi, et informatifs. Ces plateformes de communication peuvent d\u00e9livrer une information \u00e0 une communaut\u00e9, une fois que celle-ci a d\u00e9couvert le service ou le produit qui l\u2019int\u00e9resse. Les membres seront libres de faire leur choix sans qu\u2019ils aient l\u2019impression d\u2019\u00eatre dirig\u00e9s pour finaliser leurs achats. La pr\u00e9sence de votre entreprise vous permettra de v\u00e9hiculer l\u2019image et les valeurs de votre entreprise facilement tout en \u00e9tant dans l\u2019\u00e8re du temps.<\/p>\n\n\n\n

                • Une croissance continue<\/em><\/li><\/ul>\n\n\n\n

                  Avec les r\u00e9seaux sociaux dans le marketing digital, il est beaucoup plus facile de faire conna\u00eetre les produits et les services que vous proposez \u00e0 votre client\u00e8le. Plus votre communaut\u00e9 est inform\u00e9e le plus rapidement possible, plus ils pourront juger de leur utilit\u00e9. Ils permettent de se constituer une base de clients plus fiable et plus s\u00fbre. Cette strat\u00e9gie permet d’augmenter. Les contenus diffus\u00e9s, s\u2019ils sont bien choisis, peuvent influencer la communaut\u00e9 en se focalisant sur leur centre d\u2019int\u00e9r\u00eat.<\/p>\n\n\n\n

                  • Un retour client imm\u00e9diat<\/em><\/li><\/ul>\n\n\n\n

                    Les r\u00e9seaux sociaux favorisent la proximit\u00e9 et partage avec les clients en \u00e9tant un canal de communication direct. L\u2019instantan\u00e9it\u00e9 des r\u00e9seaux sociaux dans le marketing digital permet de rebondir imm\u00e9diatement en offrant des solutions individuelles \u00e0 chaque utilisateur.<\/p>\n\n\n\n

                    .<\/p>\n<\/div>\n<\/div>\n\n\n\n

                    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

                    Augmentation du trafic gr\u00e2ce \u00e0 une meilleure exposition Tout d\u2019abord l\u2019installation d\u2019un ecran en vitrine du point de vente va attirer l\u2019\u0153il du consommateur et pousser ce dernier \u00e0 entrer dans l\u2019\u00e9tablissement. En effet, 83% des interrog\u00e9s trouvent que les \u00e9crans et les contenus diffus\u00e9s suscitent la curiosit\u00e9 et attire l\u2019attention. L\u2019installation d\u2019un \u00e9cran digital […]<\/p>\n","protected":false},"author":2,"featured_media":2737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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