{"id":3573,"date":"2021-08-23T15:57:15","date_gmt":"2021-08-23T13:57:15","guid":{"rendered":"https:\/\/i-toile.com\/?p=3573"},"modified":"2021-08-30T17:31:43","modified_gmt":"2021-08-30T15:31:43","slug":"la-communication-digitale-cest-la-cle","status":"publish","type":"post","link":"https:\/\/i-toile.com\/en\/blog\/audio-visuel\/la-communication-digitale-cest-la-cle\/","title":{"rendered":"La communication digitale, c’est la cl\u00e9 !"},"content":{"rendered":"
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La communication digitale, c’est la cl\u00e9 !<\/span><\/strong><\/p>\n\n\n\n

Aujourd\u2019hui parlons de l\u2019affichage dynamique (encore et toujours). <\/strong><\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cet outil de diffusion sur \u00e9crans efficace et impactant, il est possible de maximiser les performances de sa communication.<\/strong><\/p>\n\n\n\n

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  • Promouvoir son image de marque<\/span><\/em><\/strong><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Afin de r\u00e9unir ses \u00e9quipes ou ses clients autour des valeurs de l\u2019entreprise, ma\u00eetriser son image de marque est un levier d\u2019engagement essentiel. Les contenus dynamiques diffus\u00e9s sur un mur d\u2019images sont des biais performants pour incarner son identit\u00e9 et ancrer un message. Ces formats attirent l\u2019\u0153il gr\u00e2ce au mouvement, et assurent une meilleure p\u00e9n\u00e9tration de l\u2019information : 94 % des professionnels du marketing B2B pointent que les vid\u00e9os<\/span> <\/span>permettent de favoriser la compr\u00e9hension des produits ou services d\u2019une entreprise aupr\u00e8s des utilisateurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    • Optimiser sa communication<\/span><\/em><\/strong><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n
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      Le puissant impact du mur d\u2019images <\/span>sert quantit\u00e9 d\u2019objectifs : la communication d\u2019une entreprise peut gagner en efficacit\u00e9, en fluidit\u00e9, et en lisibilit\u00e9. R\u00e9sultats, offres, graphiques ou horaires de r\u00e9unions, le mur d\u2019images est un dispositif qui offre une ma\u00eetrise totale, pour partager des contenus simultan\u00e9ment, en temps r\u00e9el et \u00e0 l\u2019endroit le plus impactant. Une multitude de contenus peut \u00eatre diffus\u00e9e sur un ou plusieurs \u00e9crans, pour une communication sur mesure.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      • S\u00e9duire avec une exp\u00e9rience immersive<\/span><\/em><\/strong><\/li><\/ul>\n\n\n\n

        L\u2019affichage dynamique est un outil innovant qui poss\u00e8de un fort pouvoir de s\u00e9duction. Il offre une exp\u00e9rience immersive unique<\/span>, en piquant la curiosit\u00e9 et en maintenant l\u2019attention du visionneur. Par sa taille, l\u2019affichage dynamique permet de diffuser un contenu facilement lisible m\u00eame \u00e0 une distance relative. La qualit\u00e9 des \u00e9crans restitue une image haute d\u00e9finition aux couleurs et \u00e0 la luminosit\u00e9 spectaculaires, lui conf\u00e9rant une dimension sensationnelle qui marque les esprits et valorise sa communication.<\/p>\n\n\n\n

        • Technologies utilis\u00e9es<\/span><\/em><\/strong><\/li><\/ul>\n\n\n\n

          Les \u00e9crans de mur d\u2019images peuvent inclure des syst\u00e8mes LCD ou LED, afin de garantir une luminosit\u00e9 suffisamment \u00e9lev\u00e9e et une qualit\u00e9 d\u2019image optimale.<\/p>\n\n\n\n

          Ces technologies r\u00e9pondent \u00e0 des besoins et \u00e0 des budgets diff\u00e9rents, mais doivent n\u00e9anmoins r\u00e9pondre \u00e0 certains imp\u00e9ratifs :<\/p>\n\n\n\n

          Une image nette et lisse <\/span>: elle doit \u00eatre restitu\u00e9e dans son int\u00e9gralit\u00e9 et non fractionn\u00e9e par des bordures qui font perdre en lisibilit\u00e9. <\/p>\n\n\n\n

          Une lumi\u00e8re et des couleurs \u00e9clatantes <\/span>: votre affichage doit pr\u00e9senter une forte intensit\u00e9 visuelle n\u00e9cessaire \u00e0 la restitution et \u00e0 la lecture du message.<\/p>\n\n\n\n

          Une long\u00e9vit\u00e9<\/span> et une r\u00e9sistance aux \u00e9l\u00e9ments ext\u00e9rieurs : la qualit\u00e9 et la robustesse des \u00e9crans du mur est un param\u00e8tre qui doit \u00eatre appr\u00e9hend\u00e9 en fonction de leur lieu d\u2019implantation.<\/p>\n\n\n\n

          • Comment \u00e7a marche ?<\/span><\/strong><\/em><\/li><\/ul>\n\n\n\n

            Le contenu multim\u00e9dia est diffus\u00e9 sur le mur d\u2019images gr\u00e2ce \u00e0 un player<\/span>, connect\u00e9 aux \u00e9crans. Le contenu est partager en temps r\u00e9el gr\u00e2ce \u00e0 un logiciel de gestion install\u00e9 sur son ordinateur ou accessible sur Internet. Celui-ci synchronise les supports et permet une gestion centralis\u00e9e de l\u2019int\u00e9gralit\u00e9 de son parc d\u2019\u00e9crans, quelle que soit son \u00e9tendue. Cette technologie est exploitable gr\u00e2ce \u00e0 un r\u00e9seau d\u2019\u00e9change de donn\u00e9es, qui peut \u00eatre local et exclusivement g\u00e9r\u00e9 dans l\u2019entreprise, ou un r\u00e9seau internet appel\u00e9 syst\u00e8me SaaS. Dans ce cas pr\u00e9cis, la plateforme accessible via Internet offre un maximum de flexibilit\u00e9 et une maintenance facilit\u00e9e. La gestion est centralis\u00e9e via une seule plateforme et permet de communiquer sur tous les sites \u00e0 distance. Facile \u00e0 utiliser et \u00e0 implanter, ce syst\u00e8me offre la possibilit\u00e9 de se connecter depuis n\u2019importe quel appareil, et surtout de n\u2019importe o\u00f9.<\/p>\n\n\n\n

            • L’affichage dynamique acc\u00e9l\u00e8re votre transformation digitale<\/span><\/em><\/strong><\/li><\/ul>\n\n\n\n

              L\u2019affichage dynamique est un canal de communication innovant, attractif et tr\u00e8s flexible<\/span> : il offre une exp\u00e9rience digitale unique aux gestionnaires et aux utilisateurs. En entreprise, il d\u00e9cuple l\u2019engagement et permet de transmettre des informations en instantan\u00e9e, de fa\u00e7on centralis\u00e9e et automatis\u00e9e. Le syst\u00e8me permet de cr\u00e9er une forte interactivit\u00e9, et de b\u00e9n\u00e9ficier d\u2019un vaste espace d\u2019expression. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

              La communication digitale, c’est la cl\u00e9 ! Aujourd\u2019hui parlons de l\u2019affichage dynamique (encore et toujours). Gr\u00e2ce \u00e0 cet outil de diffusion sur \u00e9crans efficace et impactant, il est possible de maximiser les performances de sa communication. Promouvoir son image de marque Afin de r\u00e9unir ses \u00e9quipes ou ses clients autour des valeurs de l\u2019entreprise, ma\u00eetriser […]<\/p>\n","protected":false},"author":2,"featured_media":3574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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